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A note from the founder

Why I named a company after a drip.

I've spent over ten years working in automotive data, watching shops fight to be found. What I kept seeing: AI quietly changed how people find a shop — and nobody sent the shops a memo.

That's why I named the company after a drip. Every mechanic knows the spot under the engine that's wet before any gauge admits there's a problem — the evidence shows up before the warning does. Going invisible in AI search is the same kind of leak: silent, early, and easy to miss until someone shows you the proof. Spilld is that evidence — the drip on the floor that says customers are draining away, with the AI's own words as the receipt.

One promise drove every build decision: we under-claim. If we can't quote the AI's answer, we don't count it. If we can't stand behind an audit, we hold it. And we will never invent a dollar figure to scare you into buying. The shops I built this for deserve a straight answer — that's the product.

— Jo

Founder, Spilld

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